If you’ve been following along with the posts in this series, then you now have a giveaway product and you are all set up at Aweber to have your list hosted.

If you have just found us on this page and want to start back at the beginning of the series it is only two posts back at Listbuilding Giveaway Setup Selecting and Creating Your Product

Today we are going to build the page that you will use for people to opt in to your list and download your free product.
And guess what…

 

This is going to be a lot easier than you probably think it will.  There are a lot of different ways to build an optin page, and the results can be vastly different.  You could go out and hire a web designer to do it for you, or you could learn some html and use something like Frontpage or Dreamweaver for the task.

But, our goal here is to get you up and ready as quickly and as economically as we can. 

The fact is, you really don’t need to have a beautifully designed page for this anyway.  What is more important is that you create a compelling offer so that your prospects will sign up to your list.  You see, because we are doing this for a free giveaway event, when people come to your optin page they will ALREADY be planning on joining your list.  All you really need to do is provide them with a way to do that!

After we are done with all of the basic setup, if there is interest I may do some more advanced posts on better page design.  Let me know in the comments if that is something you’d like to see on this blog.

I looked around for the easiest piece of software I could find that I could share with you.  I found a great, very easy to use software product, and I am giving it to you for free.  It is called Optin Page Creator, and you can literally have your page done 10 minutes from now using this software.

What’s better, I am also giving you Master Resell Rights to Optin Page Creator, so you could even use it as your free Giveaway product if you like.

Download the software here

Go ahead and download the software, unzip it, and get it installed.  Open it up, and then click “Start Wizard.”  That will take you to a page that looks like this:

On this page all you’re going to do is select the layout of your optin page.  Select whichever option you like and click next.

The next screen you see will look like this:

On this page you are going to enter the following:

1. Title –

Enter the title of your page.  This is the information that will be displayed in the bar at the top of your visitor’s browser window.  It should be the title of your item, plain and simple.

2. Meta tags -

These are the key words that someone might use if they were searching for your product.  Don’t get too caught up with these.  Since we are doing this for a free giveaway, your meta tags are basically irrelevant anyway.  You already know how people will be finding your page, and it is not from a search engine.

If you DO want to include meta keywords, please use the following format:

<meta name=”KEYWORDS” content=”enter your keywords here“>

3. Headline -

This should be the most compelling benefit that your prospects will get if they choose to download your free product.  I don’t want to get too deep into a copy writing lesson here.  But for the headline, the introduction, and the bullet points to follow, just understand that people buy BENEFITS not features.  In other words, if you are giving away a product about weight loss, don’t spend too much time talking about how the product actually works.  Instead, talk about how, as a result of using your product, the customer will have more energy, be happier, and have a more fulfilling life.

You can format the text using the options over on the right side of the page.

4. Introduction -

This should be a brief paragraph or two explaining what your product is all about.  Again, just remember that you need to focus on benefits not features and your introduction will be fine.

Click “Next” and you will be taken to the following screen:

All you have to do here is select the formatting for your text at the top of this page.  Then you enter 3 to 6 bullet points for your page.  These should each demonstrate some of the features and benefits of your product.  Let them know why they need to download your product now.

For the most part, less is more with all of your copy.  You want to give them exactly what they need to hear in order to decide to download your product, and nothing else.  You don’t want to lose people by trying to convey too much information.  Remember that you are giving them something for free that they have already decided they are interested in.  This should be an easy sell!

Click “Next” and you will be taken to the following screen:

On this screen you are going to enter the code that you made over at Aweber yesterday.  Go ahead and open up the text file that we saved called optincode.txt.  Copy the code that we put into this file, and paste it into the box in Optin Page Creator.

Click “Next” and you will be taken to the following screen:

Here, select “Place code in your clipboard to paste in your HTML editor” and click finish.  Open up Notepad again and paste your code into a file.  It will look something like this:

In Notepad, select File>>Save As.  Save the file on your desktop and call it “index.html.”  When you save it, make sure that you select Save as Type>>>All Files.

Double-click the file, and it should open in your preferred browser, so you can take a look at it.

That’s it!  You probably thought it was going to take a lot longer to set up your optin page, didn’t you?

So, now we have your product, your list host set up, and your optin page ready to go.  In the next lesson we are going to put it all on the web by getting you a hosting account and then you’ll be all set to enter your free product into the Auto Pilot Cash Streams Listbuilding Event!