Now that we are working a Team Build for Auto Pilot Cash Streams, I want to make sure you have all the information necessary so you can most benefit from this listbuilding event!

This is the first post in our series about how to get set up with your own product and optin page for a Giveaway event.

Just in case you still don’t get how a Giveaway works, you basically enter a free product for people to download if they want it.  In order to download it, they have to first visit your optin page and give you their name and email address.  People come to the event to get all the free products.  You benefit by being able to add these people to your list.

I am always about empowering my members to be able to significantly build their businesses.  So, I won’t make the optin page or build the product for you - but I WILL give you the steps and tools you need so you can do it on your own.

This first post is about selecting and creating your product…

Step 1: Get Your Product

This step should actually be very easy.  All you are going to do is search online for a while for some decent Private Label Rights material that you can work with. Private Label Rights means that you can put your name on it, call it your own, and resell it or give it away as you see fit.  Just make sure to check the rights that the person you buy it from is offering, but usually you can do just about anything with the PLR material that you acquire.

If you need a good source for PLR products, one membership site that I have used in the past successfully is PLRWholesaler.  They have a free option and an upgraded option as well.  Gabor Olah owns it and he offers great customer service as well.

The only thing to note when you are acquiring PLR to work with is that most of the time you DO get what you pay for.  If something can be found for free, then chances are that a lot of other people may be using the same material that you are.  It might be worth your time to actually join on a paid level. But, if this is your first time working with PLR, you can also look at this first time as a learning process on how to get set up.  In that case, I would say you should not upgrade at a PLR membership site yet.  First, follow my process and see if you even like working with PLR.

I also just did a little search on my hard drive to see what PLR materials I could offer you.  Here is a download with some free PLR for you (65MB download).  And, here is another set.  You may find something you want to work with in those.

The other thing to consider when choosing your PLR and what your giveaway product will be, is who your market is.  For a free giveaway event like this one, they will be:

1 - Interested in Giveaway Events
2 - Interested in ways to Build a List
3 - Interested in Learning How They Can Make Money Online
4 - Interested in Free Stuff

It is always best to just keep your target audience in mind as you are selecting your products.  Try to think from their point of view and figure out what would be a compelling offer to them.

Step 2: Alterations to your PLR Material

Once you get the PLR material – you want to make at least a few modifications to the it.  You will probably receive it as a Word document, so it is easy to make changes.

- Change 1:

The most important change you want to make is the title.  You want to change it to something different than the title you bought it under.  This is in case other people in the same Giveaway event are offering the same material.  If you at least change the title, it will seem unique and people will be more likely to get your version.

- Change 2:

Read through the material, and add anything else that you think you can contribute.

Absolutely add Affiliate Links in to the product.  This is important, so that you can make cash on the backend with your free giveaway product.

Whatever your ebook is about, go and find some affiliate products that you can naturally recommend from within the ebook.  You can easily find just about anything you will need over at the Clickbank Marketplace.  Just sign up as an affiliate at Clickbank and you can promote any of the items you find in the marketplace.

Next, make a little txt file with the rights to your ebook.  You are going to offer your reader “Master Resell Rights” to your ebook.  This means that they can sell or give away your ebook, but they CANNOT make any modifications to it.  So, whoever they give your ebook to, if any of the affiliate links are clicked, they will still get attributed to YOU and you can make a sale.  This is what is known as “viral marketing” – and it is a very powerful technique to earn cash and build lists on the internet.

In the txt file, you can simply add something that looks like this (feel free to copy and paste this exactly into the file).

[YES] Can be sold
[YES] Can be given away
[YES] Can be packaged
[YES] Can be offered as a bonus to a paid product
[YES] Can be added to a paid membership site
[YES] Can be added to a free membership site
[YES] Can be offered through auction sites
[YES] Can sell resale rights
[YES] Can sell master resale rights
[NO] Can sell Private Label Rights
[NO] Can put your name on it to sell it as your own product
[NO] Can rename the product

Save the file on your hard drive and call it license.txt:

Step 3: Convert Your Document into a PDF File

OK, once you have changed the title, and made any alterations to the actual document that you want to make, including adding relevant affiliate links, its time to turn your word document into a PDF document.

The reason you are doing this is so that your readers will not be able to alter the text of your ebook.

To convert your Word document into a PDF document, use whatever PDF converter you normally use.

Or, if you don’t have one, I am happy to give you a copy of eWriterPro that you can use for the task.

If you are using eWriterPro, after installing it, here are the steps you will follow to turn your ebook into a PDF:

1. Open eWriterPro and click on “Ebooks” and then “New.”
2. Copy and Paste your entire Word document into the eWriterPro document window.
3. To add links into your document, click on “Insert” and then highlight the area that you want to be clickable.  Then, click the “Hyperlink” button at the top of the window.  In the “link to” field, put your affiliate link.
4. Once your document looks good, click on File>>>Save As and save the document somewhere on your computer.  This is the file you will come back to if you ever need to make changes later on.
5. Finally, click on the PDF button at the top, and click OK – you don’t need to require a password to open the file.  Save it on your hard drive and you are done.  You have your PDF document.

So, now you have your ebook as a PDF file, and you have your little txt file as well.  Put them BOTH into a single folder.  Then, right-click on the folder and click “Send To >>> Compressed Folder.”  This will make your item into a zip file and then you are done.

Just give the item a name and the item you will be giving away is YourItemName.zip.
OK, all set?  If you’ve followed all of these steps, then you now have a product all ready for the Giveaway.

Your product is peppered with your affiliate links in it, and you have given away rights to pass your product along – so hopefully you can make some extra money by giving it away.

So, congratulations!  You now have your product.

I think this is a good time to end today’s lesson.  Besides, I’m getting a little bleary eyed myself anyway.

Please submit comments if you have any questions so far.  They will help me know if we need to explore your product creation further or if we can move on!

Next post is about getting setup at a reliable list host.